If you got the chance to read our previous article, Benefits of PopIn Shops: Why Do They Work, you likely have an idea of what a pop-in is.
Popin is a store inside another store. Let’s say you have an online business and want to engage your customers face-to-face, or you’re thinking about launching a new product or concept but have no clue how the market will react to your products.
A pop-in could be the answer to this specific problem. And so you would search for your perfect store or space, book and rent a small piece of an established retail store or boutique, and make it your own, sort of. Easy enough?
Pop-in is a clever way for small businesses to get offline, physically connect with their customers and gauge their interest in your products.
Being inside an established store or a small, local boutique and getting physically in front of your customer base means you will capitalize on existing foot traffic and built-in marketing without committing to a lengthy and costly rent.
So, what are the benefits of Pop-ins? Why do they work?
Test Out The Retail Experience Before Or Without Committing To A Lengthy And Costly Business Lease.
Alright, we all know the power of face-to-face interaction promoting more effective business practices. A pop-in will allow your customers to immerse themselves in your brand, creating real-lasting relationships and increasing your conversion rates.
Capitalize On Existing Foot Traffic.
You can picture your favorite shop, cafe, or florist, what do you see? Most likely you see people checking out products, having small talks, and enjoying the atmosphere. Now, imagine you taking advantage of all that foot traffic!
Brick-and-mortars are good at drumming up foot traffic therefore when you pop in, that foot traffic is already rolling in, thanks to your host’s marketing efforts.
Diversify Your Reach.
Are you in the wrong location or targeting the wrong demographic? Not being able to strategically test the waters in different locations and relying on one client base has been a recipe for disaster. Pop-in will allow you to go to where your customers are, in any location you see fit.
Reach A New Audience and Test A New Revenue Stream.
When you pop in, you will take advantage of a built-in audience allowing you to reach more customers, add new revenue streams and build meaningful customer relationships.
Take Advantage Of Seasonality.
That means your pop-in can open seasonally or for brief periods to promote sales or new launches.
Increase Brand Awareness And Build Omnichannel Loyalty.
To ensure your independent business’s long-lasting success, you must adapt to the new omnichannel reality and let your customers immerse themselves in your brand.
Getting physically in front of the right customer base sets your business apart from your digital counterparts and ensures a long-lasting connection.
Other benefits include:
Engage And Educate Customers Offline
Get rid of unsold stock and give it a new life
Build trust with a new clientele that typically lacks the confidence to buy online
Gather Real-Time Insights
Create a “Get It While It Lasts” Urgency.
