The Como Address

What Would Your Brand Look Like on Lake Como?

The lake. The mountains. The private beach. Now put your brand in the picture.

Some locations give you space. This one gives you a world.

Set directly on the shores of Lake Como, this contemporary lakefront hotel offers brands the opportunity to step into one of the world's most desirable destinations — and make it part of their own story.

Imagine a new fragrance revealed against the lake. A jewelry collection photographed as the morning light hits the water. A beauty ritual beside the infinity pool. A resortwear capsule discovered by guests heading to the private beach. Your newest drink served lakeside. An intimate creator lunch stretching into the afternoon. A private presentation that begins at the hotel and ends with guests stepping onto a boat.

This isn't simply somewhere to display a product.

It's somewhere to make people want to be part of the world around it.

Lake Como Already Has Their Attention. Put Your Brand in It.

Brands spend extraordinary amounts building sets, flying teams to destinations and creating artificial worlds around a campaign.

Here, much of the world you're trying to create already exists.

The water.
The mountains.
The architecture.
The lifestyle.
The beach.
The hospitality.
The unmistakable sense of Lake Como.

Your brand gets to borrow the emotion of the destination — and make it its own.

For fashion, beauty, jewelry, accessories, wellness, beverages, design and lifestyle brands, that opens possibilities far beyond a conventional pop-up.

Don't Create an Event. Create a Lake Como Chapter.

A guest might first encounter your brand by the pool.

Experience it again at the beach.

Discover another element over drinks.

Wear it to dinner.

Photograph it against the lake...the Lake Como.

And leave with something:  a product, an image, a memory that connects your brand to the experience they just had.

There Are Plenty of Places to Launch a Product. There Is Only One Lake Como.

For brands looking for more than four walls — for a setting capable of becoming part of the campaign itself , this is where things get interesting.

Don't just bring your brand to Lake Como.

Give people a reason to remember that they discovered it here. The right brands make people wish they had been invited.

Please Note

The daily rate shown applies to a small, non-exclusive brand pop-in within the operating beach club, such as a swimwear or resortwear edit, beauty or SPF discovery area, jewellery or accessories showcase, product display, sampling experience, small installation or similar activation.

The beach club will remain fully operational throughout the activation, allowing your brand to become part of the existing Lake Como guest experience.

Multi-Day & Weekly Rates
Planning a longer presence on Lake Como? Preferential rates are available for multi-day brand residencies with 7-day bookings from €4,900, depending on dates, season, footprint and activation requirements.

Brands are responsible for their own concept, setup, staffing and logistics. Any additional hotel services, requirements or other extras can be arranged separately and may incur additional fees.

Looking for a larger footprint, a partial takeover or a more immersive beach club activation?
Contact Merry Popin and we will work with the hotel to create the right space arrangement for your brand.