THE COMO MOMENT

The Invitation They’ll Want to Accept

 A table overlooking Lake Como. Your guests arriving. Your brand at the center of it all.

Some launches deserve more than a guest list. They deserve a setting that makes people want to say yes before they even know what’s on the agenda.

Set on the restaurant veranda of a contemporary lakefront hotel in Lake Como, this is an opportunity to bring your brand to one of Italy’s most coveted destinations and create an experience that feels as considered as the people you invite.

Imagine a jewelry collection revealed over an intimate lunch. A new fragrance introduced as guests take their seats. A beauty brand hosting its most valued creators for a lakeside ritual. A fashion label presenting its next collection over aperitivo. A founder dinner that turns into meaningful conversations. A product launch where the setting, the hospitality, and the brand all become part of the same story.

This is not about filling a room. It’s about bringing the right people together.

Give Them a Reason to Come. Give Them a Reason to Stay.

A conventional launch asks guests to attend an event.

A Lake Como invitation offers something more: a reason to make the journey, slow down, connect, and experience your brand in a setting they would choose for themselves.

The veranda creates a natural environment for private presentations, press lunches, VIP gatherings, creator experiences, tastings, fashion and jewelry previews, beauty launches, and carefully curated brand moments.

Instead of competing for attention in a crowded event space, your brand becomes part of an occasion.

The first drink, the conversation across the table, the product discovered between courses, the photograph taken against the lake. The moment someone asks, “Where did you find that?”

The best brand experiences don’t always need to be louder. Sometimes they need to be more personal.

Don’t Just Host a Launch. Create an Invitation Worth Remembering.

Lake Como already carries a sense of aspiration that brands spend considerable resources trying to recreate.

Here, the landscape, architecture, and hospitality provide the setting. Your brand provides the reason everyone is there.

Whether you’re introducing a new collection, strengthening relationships with buyers, hosting a select group of creators or celebrating a milestone with your most important customers, the opportunity is to create something that feels less like a marketing event and more like a moment people were fortunate to be part of.

There are plenty of places to invite people. Give them a reason to choose yours.

Your Next Brand Moment Has a Table Waiting.

Picture the invitation. Picture the arrival. Picture your brand in the middle of Lake Como.

Now make it happen.

Please Note

The daily rate shown applies to a small, non-exclusive brand pop-in within the restaurant-veranda area, such as a curated product display, jewelry or accessories showcase, fragrance or beauty discovery area, small fashion edit, homeware presentation, sampling experience or similar activation.

The restaurant will remain fully operational throughout the activation. The designated brand area is intended to complement the existing dining experience without requiring exclusive use of the veranda or interruption of restaurant service.

Multi-Day & Weekly Rates
Planning a longer presence on Lake Como? Preferential rates are available for multi-day brand residencies:

3-day residency from €1,800

7-day bookings from €3,500, depending on dates, season, footprint and activation requirements.

Brands are responsible for their own concept, setup, staffing and logistics. Any additional hotel services, furniture, F&B, storage, electricity requirements or other extras can be arranged separately and may incur additional fees.

Looking for a larger footprint, a private brand lunch, a partial takeover or a more immersive activation?
Contact Merry Popin and we will work with the hotel to create the right arrangement for your brand. Private dining, reserved tables and exclusive use are subject to a separate quotation.