Small business is the portal through which many people enter the economic mainstream. Business ownership allows individuals, including women and minorities, to achieve financial success as well as pride in their accomplishments. Helping them stay afloat is an economic imperative.
Covid 19 exposed how vulnerable SMBs that rely entirely on one channel to make sales are.
With online competition more fierce than ever, to survive the new era of Retail, SMBs need to reinvent themselves and embrace multiple digital and physical touchpoints to reach a new audience further and capitalize on an existing one.
That leads us to our retailing channel of choice: Pop-in.
Popin helps businesses bridge the gap between online and offline retailing.
According to the Shopify report, successful eCommerce merchants who lack a physical offline presence are missing out on opportunities to boost revenue, build customer awareness, and test market new products and concepts.
Visiting a store is exciting, entertaining, and emotionally engaging, and it is the kind of experience that is simply unavailable online. Just think about it!
So, why Pop-in? You will want to a Popin because you want to:
Test the waters of brick-and-mortar retail before committing to a lengthy business lease.
Grow and diversify your customer base.
Go to where your customers are.
Test new revenue stream.
Test-market a new product or concept before launch.
Capitalize on existing foot traffic.
Increase brand awareness and build omnichannel loyalty.
Engage customers offline.
Gather real-time insights.
Engage, interact, and sell to direct-to-customers.
Engage and educate customers offline.
Make connections and build networks.
Need more reasons? Yes, there are plenty more, but that’s for another article.
What does the future hold?
The combination between brick-and-mortar will always perdure – and they can be an effective competitive weapon. Research shows that physical stores boost online purchases.
While opening an eCommerce store is simple enough, one of the biggest challenges small retailers still face today is translating the personalized brick-and-mortar shopping experience your customers are used to into a successful online store.
Popins are a smart way of boosting sales by providing a highly engaging and targeted customer experience.
