The Italian Riviera. A design-led boutique hotel. The Mediterranean a few steps away. Now picture your brand here.

Your Brand, on the Italian Riviera

The Mediterranean. A private beach club. A boutique hotel. Now picture your brand here.

Imagine your fragrance discovered by the sea. Your SPF becoming part of a guest's beach ritual. Your sunglasses tried on before an afternoon in the sun. A resortwear capsule appearing exactly where people want to wear it. Your new drink served cold against the Mediterranean. An intimate creator gathering that becomes the content your campaign needed.

This is the opportunity to place your brand somewhere people already want to be.

Set in Laigueglia, on the Italian Riviera, this private beach club offers a distinctive setting for brands looking to move beyond conventional retail and create something people can experience, discover and remember.

Don't recreate the Riviera. Borrow it.

The sea, the light, the hotel, the beach and the atmosphere are already here. Instead of building an entire world around your activation, bring your brand into one that already exists.

Whether you're launching a new product, introducing a collection, creating content or connecting with a carefully selected audience, the setting becomes part of your story.

Think beauty and skincare pop-ins, resortwear and accessories, beverage tastings, wellness experiences, product launches, creator gatherings and curated brand activations.

And the possibilities don't have to end with summer. A new-season beauty launch, an editorial shoot, a wellness morning, a private presentation or a carefully timed product reveal can take on a different character as the Riviera changes throughout the year.

For selected activations, the experience may also extend beyond the beach club and into the hotel, subject to availability and the property's approval.

There will always be another showroom. Give your brand a setting people wish they were part of.

If you can already picture your brand here, don't leave it as an idea.

Please Note

The daily rate shown applies to a small, non-exclusive brand pop-in within the operating beach club, such as a product display, resortwear or swimwear edit, beauty or SPF discovery area, jewellery or accessories showcase, sampling experience, small installation or similar activation.

The beach club will remain fully operational throughout the activation, allowing your brand to become part of the existing guest experience rather than taking over the entire space.

Multi-Day & Weekly Rates
Planning a longer presence on the Italian Riviera? Preferential rates are available for multi-day brand residencies with 7-day bookings from €3,500, depending on dates, season, footprint and activation requirements.

Brands are responsible for their own concept, setup, staffing and logistics. Any additional hotel services,  requirements or other extras can be arranged separately and may incur additional fees.

Looking for a larger footprint, a partial takeover or a more immersive beach club activation?
Contact Merry Popin and we will work with the hotel to create the right arrangement for your brand.