The Ligurian Edit - Lounge

What If Your Brand Was Part of Their Stay?

They've already chosen the hotel. They've already walked through the door. Now give them something they didn't expect to discover.

Set inside a design-led boutique hotel on the Italian Riviera, this stylish lobby offers brands something increasingly valuable: the opportunity to meet people where they already are.

No need to convince customers to visit another location. No need to create footfall from zero.

Your audience is already arriving, checking in, meeting, waiting, passing through, and coming back again.

Now imagine your brand becoming part of that journey.

A beautifully curated resortwear pop-in guests discover on arrival. A niche fragrance they smell before they know its name. Sunglasses they try before heading to the beach. A jewelry collection displayed like objects of discovery. A skincare brand offering a small pre-sun ritual. A local designer introducing pieces guests can wear that very evening. Or a product guests encounter in the lobby, experience during their stay, and remember long after they've checked out.

That's the opportunity here: turning passing moments into discovery.

Don't wait for customers to find you. Be where they already are.

Hotel guests are not walking through a shopping centre with a list of things to buy. They're travelling, exploring, indulging. Often more open to discovering something new.

And unlike a one-night event, a multi-day pop-in allows guests to encounter your brand more than once — on arrival, on their way out, returning from the beach, meeting friends or simply moving through the hotel.

That repeated visibility can turn curiosity into conversation, trial, and purchase.

Your Brand Doesn't Have to Look Like a Shop Here.

That's part of the appeal.

Create a beautifully styled corner. A discovery table. A temporary boutique. A tasting moment. A conversation piece. A small installation that feels so naturally integrated into the hotel that guests want to know what it is.

The strongest hospitality activations don't interrupt the guest experience. They add something to it.

They came for the hotel. Let them leave remembering your brand.

If you can picture your brand becoming part of this Italian Riviera experience, contact Merry Popin to explore availability and bring your pop-in or activation to life.

Please Note

The daily rate shown applies to a small, non-exclusive brand pop-in within the space, such as a product display, retail rack, small installation, beauty or fragrance discovery area, jewellery showcase, resortwear edit, sampling experience or similar activation.

The hotel will remain fully operational throughout the activation.

Multi-Day & Weekly Rates
Planning a longer stay? Preferential rates are available for multi-day brand residencies, with 7-day bookings from €2,000, depending on dates, season and activation requirements.

Brands are responsible for their own concept, setup, staffing and logistics. Any additional services or hotel-provided extras can be arranged separately and may incur additional fees.

Looking for a larger footprint, a longer residency or a more immersive brand activation?
Contact Merry Popin and we will work with the hotel to create the right space arrangement for your brand.